In Nigeria, the chicken sector is growing, and frozen food items may be found in supermarkets, stores, and even mini-markets near residential areas. Most Nigerians buy frozen meats, notably chicken and turkey meat, as we mentioned in our article on the Nigerian poultry sector.
For individuals interested in the livestock or poultry-raising industries, this is an excellent investment option. However, this means that both wholesalers and retailers will face stiff competition. Here’s how to promote your fresh chicken items to stand out from the crowd if you want your business to prosper.
- Use Eye-Catching Packaging
Make your product packaging reflect the quality of your products. Research of customer buying behavior in Nasarawa state found direct relationships between labeling, consumer awareness, and, ultimately, the product’s overall appeal. This covers the size, design, color, and even the material of the container. If your business specializes in free-range chickens or organic meats in general, you may represent this in your packaging by utilizing biodegradable and natural materials. If you specialize in shipping items, on the other hand, invest in safe and reliable packaging.
- Provide recipe and food prep ideas
It would be beneficial to provide recipes, food preparation suggestions, and other useful instructions to your clients to demonstrate how varied and easy to use your product variety is. Poultry meat is one of the most popular meats in the world since it can be cooked in a variety of ways and can be used in a range of meals, such as stew, curry, and pie. You can suggest simple recipes for smaller households, such as a one-pot poultry dish made with a multipurpose Aroma rice cooker, or more complex recipes, such as stuffed or roasted chicken, for more special occasions.
- Take Advantage of Holidays and Seasons
Another important marketing technique revolves around taking advantage of impending seasons and holidays. Nigeria is also home to a diverse range of religious beliefs and festivals, the majority of which celebrate a wide range of local and international cuisine. Most Muslim respondents embark on a buying binge, encouraged by their families or older folks, according to research on the growing market during Eid-al-Fitr, also known as Small Sallah. Take advantage of the increased number of delivery requests and market your brand as much as possible during these holiday events.
- Work alongside digital marketers
Food content on the internet and social media isn’t exactly new, but with platforms like TikTok on the rise, we’re seeing new ways to market meat products online. For example, according to a TikDragons post, you may create video lessons teaching how to cook your items, including testimonial videos, and behind-the-scenes footage, and even use more innovative tactics such as hilarious material and food challenges. You can even collaborate with select content creators and provide them with your merchandise to utilize in their videos.
In conclusion, when it comes to promoting your poultry brand in a very dynamic market like Nigeria’s, the choices are unlimited. It all comes down to researching your target market thoroughly, keeping up with current trends, and being willing to think outside the box.
