Contents
1. Executive Summary 5
- Overview of AAA Ventures Limited 5
- Mission, Vision, and Objectives 5
- Brief Description of the Project 6
- Summary of Target Markets and Business Goals 6
- Start-up Expenses Year 1 7
- Funding 7
2. Business Overview 9
- Introduction to AAA Ventures Limited 9
- Business Address and Location 9
- Background on Bush Mango (Irvingia gabonensis) 9
- Significance of Bush Mango in the Market 9
3. Products and Services 10
4. Target Market Analysis 11
- Market Overview 11
- Highlights 11
- Market Definition 12
- Definition 12
- Structure 12
- Additional Information 12
- Local Market Analysis 12
- Demographics and Preferences 12
- Market Size and Growth Potential 13
- Competitor Landscape 14
- Market Entry Opportunity 14
- Export Market Analysis 15
- Potential Export Countries 15
- Regulatory and Export Requirements 15
5. Assets and Resources 16
- Description of Owned Assets 16
- 1. Land for Processing Plant: 16
- 2. Bush Mango Tree Plantation: 16
6. Project Description 17
- Juice Extraction 17
- Juice Extraction Process 17
- Bush Mango Chips 18
- Drying of Bush Mango Chips 18
- Bush Mango Pulp Preservation 19
- Preservation Techniques: 19
- Cracking Bush Mango Seeds for Ogbono 20
- Seed Extraction and Processing: 20
- Value Addition: 20
- NAFDAC Registration and Safety Standards 20
- Regulatory Compliance: 20
- Labeling Requirements: 21
- Safety and Quality Standards: 21
- Machine and Equipment 21
7. Market Strategy and Implementation 24
- Marketing and Promotion Strategy 24
- Branding and Packaging 24
- Advertising and Promotion Channels 24
- Sales Channels 24
- Local Distribution Networks 24
- Export Strategies 24
- Product Pricing Strategy 24
- Sales projection 25
- Sales Forecast Year 1-3 25
8. Organizational Structure 26
- Staffing and Salary Structure 26
- Payroll Years 1-3 27
9. Financial Projections 28
- Start-up Costs Breakdown: 28
- Machine and Equipment 28
- Building and Construction 29
- Payroll 29
- Operating Expenses Years 1-3 29
- Assumptions 30
- Start-up Expenses Year 1 31
- Income Statement Years 1-3 32
- Cash Flow Forecast Years 1-3 34
- Balance Sheet Years 1-3 35
- Breakeven Analysis Year 1 36
- Financial Ratios – Year 1 37
- Diagnostic Tools – Year 1 38
- Amortization & Depreciation Schedule 39
10. Risks and Mitigation Strategies 40
- Market Risks: 40
- Operational Risks: 40
- Regulatory and Compliance Risks: 40
- Financial Risks: 40
- Quality Control Risks: 40
- Supply Chain Risks: 40
- Environmental and Natural Risks: 41
- Human Resources Risks: 41
11. Appendix 42
- Regulatory and Export Requirements for Bush Mango Products to Europe (UK) 42
- Obtaining a NAFDAC Number in Nigeria: The Process 43
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