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Contents
1. EXECUTIVE SUMMARY
1. MISSION, VISSION, OBJECTIVE, AND VALUES
1.1 Mission
1.2 Vision Statement
1.3 Corporate Objectives
1.3 Long Term Objectives
1.4 Corporate Values
1.5 Business Description
1.7 Location of business
1.8 Reasons for choosing the location
1.9 Type of Business
1.10 Registration and Licenses
2. PRODUCT & SALES
1. THE MARKET
3.1 Industry Overview
3.2 PEST (Political, Economic, Social and Technological) Analysis
Political Factors
Economic Factors
Social Factors
Technological Factors
3.3 Market Trends
3.4 Our Target Market
3.5 Our Competitive Advantage
3.6 Sales and Marketing Strategy
3.6.1 Sources of Income
2. PRODUCTION PLAN
5.1 Direct materials required for production
Table 1: 10-Acre Palm Garden
5.2 OIL PALM PLANTATION: CULTIVATION AND MANAGEMENT
Guidelines On Oil Palm Cultivation
5.2 OIL PALM PROCESSING
5.2.1 Direct materials required for production
5.2.2 Machine/Equipment images and functions
5.2 The Production Process of Palm Oil
Bunch Reception
Stripping
Milling
Clarification
Storage
Packaging
5.3 The Production Process of Palm Kernel Oil Nut drying
Nut cracking .
Cooking .
Milling and Expelling..
Compression
Measuring and storage.
Packaging..
5.4 Indicators of Quality and Quality Assurance
5.5 Production Forecast
Table 3: Production forecast
5.6 Production Assumptions.
5.7 Plant Maintenance Policy
3. Marketing Plan
6.1 Marketing Objectives
6.2 Target Market
6.3 Marketing Mix
6.3.1 Product
6.3.2 Pricing
6.3.3 Promotion Personal Selling
6.3.4 Advertising
6.3.5 Place
6.3.6 Distribution
4. SWOT Analysis
Table 7: SWOT Matrix
Competition Strategies
5. Sales Forecast for Years 4 – 8
Table 8 Price List of palm oil
Table 10: Price List of other by-products
6. Organizational Plan
8.1 Job Analysis
8.2 Training and Development
7. FINANCIAL PLAN
9.1 Start-Up Cost
9.1.1 Land Clearing
9.1.2 Table 15: Farm Operating Cost
9.1.3 Table 16: Capital Expenditure
8. Capital Structure Decision
10.1 Summary of Financial Projections
Table 18: 10.1.3 Projected Cash flow Statements for Year 4 – 8
Table 19: 10.1.2 Summary of projected balance sheets for 5 years (years 4 to 8)
9. Financial Analyses Assumptions Underlying The Financial Estimates
11.1 Profitability ratios
Table 20: Gross profit margin
Table 21: Net profit margin
Table 22: Net Present value (NPV)
Payback period = 5year.
10. Risk Management
12.1 Risks of WURAOLA Oils
12.2 Risk Management Strategies of WURAOLA Oils
11. CONCLUSIONS/ Recommendations and Limitations
13.1 Main Findings.
13.2 Recommendations
LIST OF TABLES
Equipment Required For Processing Palm Oil
Equipment for Palm Kernel Processing
Other Equipment
Production Forecast
Fresh Fruit Bunches Required For Production and Their Cost
Litres of Palm Oil
Litres of Palm Kernel Oil
SWOT Matrix
Price List of Palm Oil
Summary of Sales Projections of Palm Oil and Palm Kernel Oil
An Overview of Staff Strength
Details of Start-Up Cost
54 pages
