SMOKED CATFISH BUSINESS PLAN

15,000.00

The catfish trade is a profitable business in Nigeria and many other parts of the world, with over 2.7 million metric tons of fish produced globally, with catfishes accounting for approximately 62 percent of the volume produced in Africa—over 1.8 million metric tons of catfishes.

Nigeria is the world’s leading producer of catfishes, and a large portion of these catfishes are smoked, dried, and exported to neighboring African countries as well as a few other countries in Europe and Asia, making the smoked catfish business an appealing venture for many entrepreneurs in Nigeria and elsewhere.

This is a document that describes the Smoked Catfish Business, the products and services, and the customers to sell to. It explains the business strategy. How to build and grow the business, what the marketing strategy is, and who the competitors are.

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Starting a smoked catfish business is quite straightforward, even simpler than running a fish pond, which comes with the added stress of building ponds, obtaining fingerlings, growing, and feeding them to market size, which takes at least three months before selling them to others in the market.

Dealing in dried and smoked catfish is a lucrative industry. Simply put, all that is required for the business is to buy, process, smoke-dry it, package it in a branded polythene bag, and distribute it to the market.

The most important tool is to get a smoke/drying machine from a good welder.

Here are the contents of the business plan:

Table of Contents

EXECUTIVE SUMMARY

Introduction: Business Overview

Description of Business

Vision and Mission Statement

Business Objectives

2.0 Production Plan

2.1.2 Six pond model

2.2 Production Process

2.2.2 Smoked Fish Production Processing

3.0 Marketing Plan

3.2 Product Packaging and Delivery

3.3 Competition and Target Market

4.0 Organizational and Management Plan

4.2 Management and Personnel Requirements

4.3 Details of Salary Schedule

5.0 Financial Plan/Projection

5.1.2 Expected returns

5.2 Break-Even Analysis

5.3 Investment Analysis

5.4 Performance Indices of the Fish Farm

6.0 Business Risk and Mitigation Factor

6.2 SWOT Analysis

6.2.2 Weaknesses

6.2.3 Opportunities

6.2.4 Threats

 31-page | PDF

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